Debbie Woodward, National Program Manager at Mayo SLO Lum ETB, shares her extensive experience in technology, digital marketing, and artificial intelligence (AI). With over 30 years in the tech industry, starting with a degree in computer science and early exposure to AI through a research placement in France, Debbie has evolved her career to focus on digital marketing and the integration of generative AI. She is currently managing a new Level 6 two-year apprenticeship program in digital marketing that incorporates AI tools for content creation and productivity. Debbie highlights the ongoing challenges women face in STEM and AI fields, especially the lack of early exposure to computer science in Irish secondary schools, which limits opportunities for girls. Despite not being a technical expert herself, she emphasizes the importance of transversal skills such as collaboration, creativity, and resilience in succeeding in AI-related careers. Debbie advocates for increased support and inclusivity in STEM education from primary school onwards and encourages young girls to immerse themselves in AI, assuring them that technical coding skills are not prerequisites. She stresses the importance of diversity in AI development to combat bias and improve AI systems. Throughout the interview, Debbie reflects on her journey of continuous learning, the role of supportive communities like Women in AI Ireland, and offers practical advice for young women interested in AI to seek internships, read extensively, and engage with AI beyond just coding.
Highlights
- 🤖 Debbie Woodward has over 30 years of experience in technology and digital marketing with a strong focus on AI integration.
- 🎓 Early exposure to computer science and AI during secondary school and university shaped Debbie’s career path.
- 📚 Emphasis on transversal skills such as creativity, collaboration, and resilience over pure technical coding skills in AI careers.
- 🚀 Launching a new two-year Level 6 apprenticeship program in digital marketing incorporating generative AI tools.
- 👩💻 Challenges remain in female representation and early access to computer science education in Irish schools.
- 🌍 Diversity in AI development is critical to reducing bias and creating better AI systems.
- 💡 Practical advice for young girls: immerse yourself in AI, seek internships, and don’t be discouraged by a lack of technical skills.
Key Insights
- 🤔 Debbie’s serendipitous programming class in secondary school was pivotal in her choosing computer science. However, the absence of computer science as a Leaving Certificate subject in many Irish schools today hinders similar opportunities for young students, particularly girls. This gap needs urgent addressing to foster STEM interest and gender diversity from an early age.
- 🌱 Debbie demonstrates how ongoing education—such as her postgraduate studies and AI certification during COVID-19—enabled her to stay relevant and integrate AI into her digital marketing training. This highlights the importance of lifelong learning and flexibility in career development, especially in emerging technologies.
- 👩🎓 Debbie’s story debunks the myth that one must be a coder or data scientist to work in AI. Skills like teamwork, creativity, resilience, and communication are critical for driving AI projects forward and fostering innovation. This insight encourages a broader range of people, especially women, to consider AI careers without fear of technical barriers.
- 👩🏫 Despite improvements, Debbie notes a persistent lack of female role models, early educational support, and gender balance in AI fields. Seeing women represented in AI discussions and leadership is vital for inspiring young girls and breaking stereotypes, underscoring the power of visibility and mentorship.
- ⚖️ Debbie points out that AI systems reflect the biases of their creators, which can perpetuate inequality if development teams lack diversity. Encouraging more women into AI can introduce different perspectives, improving fairness and ethical considerations in AI design. This insight links gender diversity directly to the quality and societal impact of technology.
- 🌐 Debbie credits organizations like Women in AI Ireland for providing sponsorship, training, and a supportive environment that helped her navigate the AI landscape. Such networks can offer essential resources, confidence, and opportunities for women in male-dominated fields.
- 🚀Debbie advises young women to seek internships, work placements, or shadowing opportunities to gain insight into AI careers. This hands-on experience complements theoretical learning and helps individuals make informed decisions about their paths, emphasizing the value of active exploration in STEM careers.